An aesthetics company dedicated to empowering women through beauty and self-expression.
The objective was to create a brand identity that represents empowerment and confidence. The primary brand color chosen was ocean blue. Blue is known to represent power and confidence, which aligns with the brand's core values.
BRAND IDENTITY
Business card: 2x3.5 Inches, Letter Head: 8.5x11 Inches, Mailer: 5x7 Inches
PACKAGE DESIGN
In developing the package, the design needed to provide customer satisfaction upon receiving it. The pull-out box design offers a unique and suspenseful unboxing experience. By not seeing the product immediately, it creates suspense.
SOCAIL MEDIA
The goal was to create an appealing social media platform that matched the brand's voice and values. The combination of the woman and the background creates a soothing and inviting ambiance, aiming to appeal to potential customers by evoking feelings of relaxation and comfort.